Product Feed Instructions

Basic feed requirements

A data feed is a text file containing all your product information. You need to provide your feed following all the below requirements.

  • Text format: The file has to be in text format, generally xml, txt, csv, html, php or asp. Unfortunately we can’t accept the data feed in Microsoft Excel .xls format or any other non-text formats.
  • FTP or HTTP address location: You will need an FTP or HTTP address location that we can collect your file from each day (i.e. If you don’t have a server where you can post the data then please contact us to discuss other ways of sending us your feed. Please note we do not host feeds.
  • Keep the feed URL and name unchanged. Don’t include dates of updates or any other information in the URL. The URL and name must always be the same so we can match it.
  • Use one of these encoding formats for the feed: iso-latin-1, iso-8859-1 or utf-8.

Additional requirements

  • Make sure that the data feed contains the current prices.
  • Do not include any html markups within the fields in the data feed.
  • The products you list must all be in new condition, we don’t accept refurbished, damaged or secondhand items.
  • If you’re listing fragrances then you’ll need to provide this information in the feed:
  • Sort EDT (eau de Toilette) or EDP (eau de Parfum) EDT
    Size Size in ml/oz 50ml
    Refill yes/no Yes
    Brand Manufacturer/brand Versace


Fields to include in your feed

There is a list and description below of the information fields that the feed should contain. Please note that:

  • Please follow the sequence and structure below and in the Sample Product Feed csv file precisely.
  • Some fields are MANDATORY and we won’t be able to list you without them. Some fields are RECOMMENDED and we strongly encourage you to include all of those to optimize your listing. There are also a couple of OPTIONAL fields which you can include if you wish.
Field Description Example Inclusion
SKU A unique product ID. Normally the one used on your website. Please note that: BFC105 RECOMMENDED
The SKU must be unique andunchanged over time. If a product is removed from the feed, its SKU must not be reused for another product.
The SKU cannot be used for multiple products.
Price The price you charge for the item, dot separated. The price must: 1500.50 MANDATORY
Exclude delivery cost.
Manufacturer This information is important to help us to match your products. Sony MANDATORY
Product / Model Name If the product is an accessory for another product, it’s important that this is included in the name, for example “Battery for Nokia 6230”. Powershot SD300 MANDATORY
Category To match your products as quickly as possible please use the same categories as Expedite. Digital Cameras MANDATORY
The category names should be as descriptive as possible. A category name like “Accessories” or “Other products” makes it difficult for us to match the products. “Accessories mobile phones” is much easier for us to match correctly.
Product URL The URL to the product on your website. MANDATORY
Graphic URL A URL to an image of the product on your site/server. RECOMMENDED/MANDATORY FOR NON-COMPARISON CATEGORIES(eg clothes, shoes, beauty)
It has to be in gif or jpg format.
Standard image size on Expedite is between 120 and 300 pixels wide. Please try to include the largest possible picture.
This is especially important in non-comparison categories like clothing, jewellery, toys etc.
Only include links to real product images. Please exclude links that lead to a “no image” picture or similar.
Manufacturer SKU The unique product ID used by the manufacturer. V11H187020 RECOMMENDEDMANDATORY FOR COMPUTING CATEGORY
This information increases our matching speed significantly and is mandatory for Computing products.
Delivery Cost Only include delivery cost if it’s not based on location. 10 RECOMMENDED
Availability Stock availability, please use either “In Stock” or “Out of Stock” In Stock RECOMMENDED
Delivery Time Delivery time from time of order to product arriving with customer. Delivers in 5-7 days RECOMMENDED
Description A description of the product. Long sleeve zip-neck sweater. 100% cotton. RECOMMENDED
This is especially important in non-comparison categories like clothing, jewellery, toys etc.
Customers can search for products by description on Expedite so you’ll reach more customer if you include this.
EAN or UPC A unique universal product code to identify an individual item and the manufacturer. 012569732162 or 4975769285394 RECOMMENDED
The EAN/UPC number can also be used in the SKU field if required.

Product Feed FAQs
Which is the best product feed format to use?
We’re happy to receive your feed in any text format, most commonly xml, csv or txt files.

Do you accept feeds through feed management companies ie ChannelAdvisor, Feed Optimise, Intelligent Reach, Fuse Pump?

Yes, we can accept feeds from any feed management company as long as they are in one of the required formats (xml, csv or txt).

Can you accept feeds in the same format as Google or any other similar partner?

Yes we can, but we do have slightly different mandatory fields to Google and some other partners so you’ll need to make sure they are all included. Please check the above instructions and the Sample Feed for more details.

Can I exclude products from the feed that I send to Expedite?

It’s up to you to manage the feed you send to us but we recommend starting off with your full product range . In some instances we may be able to exclude certain categories for you but this will be on a case by case base.

When is the feed uploaded onto Expedite?

All the product feeds on our site are uploaded between midnight and 4am each night. We’re only able to upload feed updates once a day as it does impact our site load time, which is why we do it at night. Unlike some comparison sites we use our own database to ensure we have the most accurate data but this does slightly limit our flexibility with the update time as we’re dealing with lots of products.

Product Feed Checklist

  • Check you’ve given the correct URL
  • Make sure all headers match the listings instructions and sample feed
  • Check that all mandatory fields are included
  • Make sure each mandatory field has data throughout the column
  • Check category information in your feed, make sure that categories are all separated clearly with the correct products in each one.

If you have any questions at all please contact us.

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